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Middle East & Asia

Do you want to attract more middle Eastern clientele?

Do your dishes ​​reflect the authentic flavours of the Middle East?

Could your business be more appropriate and accommodating for Middle Eastern guests?

As the founder of Aston Hospitality Experts, Maurizio ​Ferraiuolo ​has a wealth of experience and expertise in catering for the diverse, demanding and specialised needs of Middle Eastern guests. From ensuring the authenticity of flavour and sourcing speciality ingredients to training staff and providing translation services, if you want to increase your sales to this lucrative and growing market, then Aston Hospitality Experts are your one stop solution.

Services include:

  • Food Quality & Taste
  • Authenticity Analysis​
  • Site Ambience and Layout
  • Translation
  • Customs & Culture
  • Speciality Ingredients
  • Speciality Training

​Food Quality & Taste

What would a Middle Eastern or Asian guest say about your food?

Knowing the quality and taste of your food is up to the standard expected in this demanding market is essential to your success. Having authentic flavours and using traditional methods is the only way to stand out in this demanding market segment.

​When you get the quality and taste to standard you connect with your guests in a more meaningful way, tapping into their history and memories surrounding the dishes you serve.

Using our years of experience with the Middle Eastern and Asian hospitality industry, we analyse the quality of your ingredients, the way they are prepared, and the way they are served to ensure at every part of the process you are remaining close to the essence of the dishes you prepare.

Such a level of attention to detail does not go unnoticed, it results in more sales, more repeat business and raises your profile.

Authenticity Analysis​

Is your concept “authentic”?

Would your concept be found in the Middle East or Asia?

Making sure all you stand for and sell directly relates to the way of life in the Middle East or Asia is vital. Your clients will notice the difference and you will stand out in a competitive market if you are able to get this right.

Authenticity makes Middle Eastern and Asian clients feel they have a piece of home when they come to your outlet and will make them come back for more.

Using our years of experience with the Middle Eastern and Asian hospitality industry, we analyse your ambience, atmosphere, designs and the message you are giving your clients to ensure it is relevant and appropriate.

​Site Ambience and Layout

Do you find it hard to manage the workflow in your outlet?

The way your tables, equipment and systems for serving are set up should give your clients an efficient experience they would want to talk about.

When you get this right, it makes Middle Eastern and Asian clients feel they have a piece of home when they come to your outlet and will make them tell their friends and families.

Using our years of experience with the Middle Eastern and Asian hospitality industry, we analyse your ambience and layout of the operation to ensure you and your team can confidently offer an efficient service which will make the client feel welcome and will give you the ability to handle greater occupancy with ease.

​Translation

What would a Middle Eastern & Asian client think of your menu translation?

Having the correct description of your dishes in one or more languages and ensuring the translations are correct, utilising any local wording is often overlooked.

Incorrect or misleading translations can cost sales, no matter how authentic your outlet is or how great the food tastes.

Having all the words and sentences on your marketing material translated correctly demonstrate the level of attention and care you have invested in making yours a welcoming location, it does not go unnoticed and results in more repeat business and word of mouth referral.

​Customs & Culture

Chairs or cushions on the floor?

Cutlery, no cutlery or chopsticks?

Middle Eastern and Asian customs and culture vary from town to town and from region to region.

Ensuring you understand your target market is essential when it comes to appealing to them, Clients will appreciate the efforts that you and your team are making to keep their customs and culture strong, which engenders loyalty.

Using our years of experience with the Middle Eastern and Asian hospitality industry, we will work with you to understand where your focus is and help you to target the right clientele.

​Speciality Ingredients

Are you giving your clients the best ingredients available?

Are they authentic?

Using the right ingredients mean your recipes will taste authentic and in this marketplace taste authenticity is one of the most powerful selling tools. Middle Eastern and Asian clients are experts when it comes to food and they can taste the difference between Westernised versions of their dishes and “home cooking” which is original and authentic.

When you appeal to the client’s taste and impress them with your cooking, they will come back for more and they will share the experience with their friends and family.

We are experts in Middle Eastern and Asian food and culture and can help you fine tune your recipe to ensure all aspects of consistency, taste and look exceed clients’ expectations.

​Speciality Training

Do you have cooks or experienced Middle Eastern or Asian chefs?

Are your chefs trained in the Middle East or Asia?

Are they trained in the cuisine you are selling or are they preparing Westernised versions of traditional fare?

Your outlet’s success very much depends on the kind of food and service you offer.

Authenticity of taste and ambience are the only way to ensure long term success.

When your clients taste your food and really think of home when they come to your restaurant, that is when you will be successful.

We are experts in training staff in Middle Eastern and Asian cuisine and service. The training will ensure your staff are not just cooking or serving but they are amazing clients every day.

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