Food Quality & Taste
What would a Middle Eastern or Asian guest say about your food?
Knowing the quality and taste of your food is up to the standard expected in this demanding market is essential to your success. Having authentic flavours and using traditional methods is the only way to stand out in this demanding market segment.
When you get the quality and taste to standard you connect with your guests in a more meaningful way, tapping into their history and memories surrounding the dishes you serve.
Using our years of experience with the Middle Eastern and Asian hospitality industry, we analyse the quality of your ingredients, the way they are prepared, and the way they are served to ensure at every part of the process you are remaining close to the essence of the dishes you prepare.
Such a level of attention to detail does not go unnoticed, it results in more sales, more repeat business and raises your profile.
Is your concept “authentic”?
Would your concept be found in the Middle East or Asia?
Making sure all you stand for and sell directly relates to the way of life in the Middle East or Asia is vital. Your clients will notice the difference and you will stand out in a competitive market if you are able to get this right.
Authenticity makes Middle Eastern and Asian clients feel they have a piece of home when they come to your outlet and will make them come back for more.
Using our years of experience with the Middle Eastern and Asian hospitality industry, we analyse your ambience, atmosphere, designs and the message you are giving your clients to ensure it is relevant and appropriate.
Site Ambience and Layout
Do you find it hard to manage the workflow in your outlet?
The way your tables, equipment and systems for serving are set up should give your clients an efficient experience they would want to talk about.
When you get this right, it makes Middle Eastern and Asian clients feel they have a piece of home when they come to your outlet and will make them tell their friends and families.
Using our years of experience with the Middle Eastern and Asian hospitality industry, we analyse your ambience and layout of the operation to ensure you and your team can confidently offer an efficient service which will make the client feel welcome and will give you the ability to handle greater occupancy with ease.
What would a Middle Eastern & Asian client think of your menu translation?
Having the correct description of your dishes in one or more languages and ensuring the translations are correct, utilising any local wording is often overlooked.
Incorrect or misleading translations can cost sales, no matter how authentic your outlet is or how great the food tastes.
Having all the words and sentences on your marketing material translated correctly demonstrate the level of attention and care you have invested in making yours a welcoming location, it does not go unnoticed and results in more repeat business and word of mouth referral.
Customs & Culture
Chairs or cushions on the floor?
Cutlery, no cutlery or chopsticks?
Middle Eastern and Asian customs and culture vary from town to town and from region to region.
Ensuring you understand your target market is essential when it comes to appealing to them, Clients will appreciate the efforts that you and your team are making to keep their customs and culture strong, which engenders loyalty.
Using our years of experience with the Middle Eastern and Asian hospitality industry, we will work with you to understand where your focus is and help you to target the right clientele.